You've Probably Heard of This Legacy Speaker in Your Business Class
If you’ve ever taken a business class, you’ve probably heard of this best-selling author, entrepreneur, speaker, and overall marketing whiz at some point.
Graduating with an MBA from Stanford Graduate School of Business, Seth Godin is the author of 20 bestselling books on leadership, marketing, various business topics, and an extensive blog featuring over 7,500 posts. His projects have inspired and touched countless people throughout his 35 (and counting) year-long career, advocating for people to find and pursue their passions.
Among his many titles, Seth has written:
This Is Marketing: You Can't Be Seen Until You Learn to See (described as a game-changing approach to marketing, sales, and advertising).
Free Prize Inside!: The Next Big Marketing Idea (noted as a 2004 Business Book of the Year by Forbes)
Purple Cow: Transform Your Business by Being Remarkable (an acclaimed Wall Street Journal and Business Week Bestseller, selling over 150,000 copies within its first two years)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
As a marketing expert in the field of entrepreneurship, Seth runs an interactive Akimbo workshop on marketing in the modern world, with insight into today’s competitive global marketplace. His 150-day long seminar touches on many topics, including how to gain clients, identify opportunities to create value in the marketplace, and understanding the drastic changes that marketing has undergone in recent years.
Seth also takes on speaking engagements to inspire up-and-coming entrepreneurs (like you and me!), consistently preaching the importance of consistency and connecting with our audience as an important part of marketing. He has reached over 3 million people since, including at the annual Legacy Conference in 2020.
“You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.” - Seth Godin
Here is an excerpt of Seth talking about how marketing undergoes changes all the time, but whatever your venture, the mission should stay consistent (skip to 27:00!):
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